Here’s the latest info on managing your creative projects. Get tips on finding freelancers, hiring creative professionals, and working with a content marketing agency. Find resources to empower your editorial team of bloggers, copywriters, and editors.
If you need good content, who should you call? Here are the pros and cons of working with an agency or freelance writer, plus advice on hiring the best fit for your business.
Don’t show up to your brainstorming session empty-handed. Here are three different methods that I use regularly to create content that people love, and I’m so excited to share them with you.
The truth is, content planning is hard. Even for an experienced writer or copy editor, content planning can feel like brain-battling the Sphynx.
In reality, image optimization is just as important as text optimization -- and maybe even more so, in a couple of instances. It goes far beyond the standard stuff like adding alt-text and descriptive filenames. Here’s everything you need to know about SEO for images.
The editor: it's a job widely misunderstood and misrepresented in the media. When I was a young freelance writer, I had the notion that editors were one of two things -- glorified spellcheckers, or people who just wanted to rewrite everything the way they wanted it.
If you've been running a blog or website for a long time, you have a secret weapon. Even if you don't update your content regularly or have the highest-quality blog posts on your site, you still have an advantage over other sites: your site's longevity.