Top Content Marketing Blogs of 2018: The Good, The Great, and the Wowsers!
If you’re a digital marketer, you’re probably going to skip this introduction.
Why? We know you’re pressed for time. You probably have emails from 2004 that are still waiting to be opened.
And we get it! We just wanted to share, real quick, why we’ve compiled this roundup: it’s hard to find good blogs about content marketing. Some of the best ones don’t call themselves content marketing blogs. They may also happen to write about the marketing industry at large, and have content marketing buried somewhere within it.
And if your job title sounds something like “chief content orchestrator” or “content strategy guru,” you’re probably searching for information that goes really deep -- not just broad definition articles and shallow listicles that you'll find on many digital marketing blogs.
The good news is, there’s a wealth of deep, thought leadership-types of content out there if you know where to look. Here’s the Tigris roundup of 2018’s best content marketing blogs.
Hands-down, this is the ultimate resource for today’s serious content marketer. These are the guys and gals responsible for the annual Content Marketing World conference, and they’ve been researching and writing about this industry since 2007 (back when they went by the name of Junta42). They feature blog-style articles in their “Articles” section, but also contain a wealth of resources, primary research, podcasts, webinars, and more to keep you up-to-speed.
- Visual content and design
- SEO and content marketing
- Content strategy
- Measurement and ROI
- Content distribution
- Content creation
- Social media
- Building your audience
- Industry news
- Teams and process
We like: Check out this recent blog post, “Want to Prove Content’s Success? Stop Measuring It.”
#2: Top Rank Blog
Ah, how refreshing to read a content marketing blog with a voice! Though the “Top Rank” blog may not look as modern as some of the other content marketing blogs out there, don’t be fooled: the content itself is great. In addition to some really fantastic perspectives on this multi-author blog, you’ll find shareworthy memes and genuinely helpful advice. If you’re in search of interesting content that’ll keep you awake after a weary day at work, this is the blog for you.
- Content marketing
- Digital marketing
- Visual Marketing
- B2B Marketing
- B2C Marketing
We like: This cheeky piece, “Design for Dummies: 5 Tips to Liven Up Your Written Marketing Content.”
- It’s classy, it’s catchy, it’s Influence & Co! This custom content and influencer marketing agency doesn’t just offer services -- it practices what it preaches. We can’t get enough of their stylish graphics and helpful blog posts on an array of subjects. The content is clear, friendly, and consistently helpful.
- Content strategy
- Lead generation
- SEO and Technical Marketing
- Guest posting
- Public Relations
- Owned Media
- Content Amplification
NewsCred Insights lives up to its name: it’s all the latest info on content marketing, written with incredible depth of thought. It’s also elegant, well-organized, and contains plenty of original graphics to illustrate often complex ideas. We like the breadth of content marketing subtopics they cover, as well as the diversity of opinions and expertise of the writers.
They break their blog up into seven distinct categories:
- Industry leaders
We like: This piece on how B2B influencer marketing can really help you “up” your content marketing game.
Here’s a single-author blog that’s as insightful as it is side-splittingly hilarious. Created by Barry Feldman, founder of Feldman Creative, this blog speaks from Feldman’s deep well of online marketing knowledge.
Topics: Feldman writes on a massive array of digital marketing topics, but here are some highlights:
- Analytics and measurement
- Conversion optimization
- Infographics and lead magnets
- SaaS Marketing
- Visual Marketing
We like: This delightful ditty about everything you shouldn’t do when creating your business’s blog: “The (Sarcastic) Guide to Publishing a Boring Blog.”
Copyblogger has been in the content marketing game since the internet dark ages. And while it’s run by an agency called Rainmaker Digital, the Copyblogger website functions as its own incredibly helpful media site on all-things content marketing. Get inspired, learn tricks of the writing trade, and catch the latest news in your industry all from this one blog.
- Audience Engagement
#7: Web Ink Now
This single-author blog by marketing expert David Meerman Scott shares his opinions on marketing, advertising, and copywriting. It’s relentlessly creative and authentic, with enticing headlines like “Are You Marketing Like American Cheese?” and “IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy.”
Here are a few of the main ones:
- Social media
- Public relations
- Brand journalism
- Worst practices
- Thought Leadership
We like: The IHOB/IHOP piece quite a bit -- quite lol-inducing.
#8: Hubspot Blog
Inbound marketers, if you haven’t found your tribe yet, here’s where they’re hanging out. Hubspot, as you may know, is a leading provider of marketing technology -- but they’re also one of the most interesting hubs for content marketing information on the internet. Posts are written by a wealth of staff members, freelancers, and guest posters, all of whom employ original research and inventive language to write pieces that really shine.
Topics: Hubspot covers just about everything related to inbound marketing, but here are some highlights:
- Email marketing
- Search marketing
We like: This fantastic listicle, “7 Awful First Sentences That Are Killing Your Outreach Emails.”
#9: Quick Sprout
You’ve gotta love Neil Patel. Always friendly and helpful, he’s one of the biggest marketing gurus and well-known entrepreneurs around. The Quick Sprout blog shares easy-to-digest content on all aspects of content marketing -- from in-depth guides to succinct blog posts. Find statistics, helpful links, and actionable information you can use right now to make your content better than it was.
- Technical optimization
- Growth hacking
We like: The actionable tips in “How to Write Instagram Captions That Drive Engagement.”
Here’s the place to go if you need help with your content marketing strategy. Beyond the blog, Digital Marketer has an insane amount of marketing resources -- live webinars, recorded trainings, downloads, and more -- to hone your knowledge and branch out into new niches.
Topics: Blogging, copywriting, social media, as well as broader digital marketing topics.
We like: Check out DM’s own roundup of their best posts: “The Top 20+ DigitalMarketer Posts of All Time.”
Type A Communications, a content consulting firm founded by Carla Johnson, publishes blog content monthly that features elegant design and forward-thinking content. Johnson is a renowned speaker and expert storyteller, and her penchant for narrative shines through her posts.
Here are a few highlights:
- Design Thinking
We like: Plenty of people talk about the importance of storytelling, but few actually break down the necessary components of a good story. In this post, she shares the main 10 functions of storytelling.
Articulate is a content strategy and production firm that just so happens to have a really killer blog. We were already giddy over the layout and graphic design, but then after reading a couple of posts (with totally unpretentious heads like “How to write faster,”) we were hooked.
- B2B marketing
- Writing for tech
- Graphic design
We like: This piece on tools for creating awesome content is super helpful.
#13: Convince and Convert
If you’re looking for an easily navigable, no-nonsense blog about today’s most pertinent content marketing topics, Convince and Convert is the place to go. It’s a blog run by a marketing advisory firm, spearheaded by Jay Baer, and features the voices of multiple authors.
- Email marketing
- Customer Experience
- Social Advertising
We like: This helpful primer on B2B video marketing, “What You Need to Know About B2B Video in 2018.”
#14: Buffer Blog
For those content marketers who regularly have their hands in social media, the Buffer blog is a great resource. This blog is (understandably) focused on marketing tactics and trends related to posting on different social media platforms. However, they do share more general, inspiring content like “How to Get over Perfectionism” and “How to Discover and Create Content That Your Audience Craves.”
- Social media
- Social advertising
- Content curation
- Content production
We like: This podcast episode (transcribed into a blog post). It’s both great content on its own and a fantastic example of repurposing your content. Well done, Buffer.