Does Your B2B Blog Pass The "Snooze Test"?

A business-to-business blog is an entirely separate thing from a business-to-consumer blog. While the readers of B2C blogs are often looking for entertainment, readers of B2B blogs are more likely to be looking for information -- information on how to do their jobs better or solve a particular work-related challenge.

Unfortunately, too many businesses weigh down their blog posts in industry jargon, or worse, use their blog as a place for ramblings or dry company news.

The result? Dry, boring blog posts that leave your audience asleep on their laptops.

The good news is you don’t need to enlist the blogging equivalent of a SWAT team to come in and rescue your content from certain death. There are a few easy fixes you can make to boost the readability of your B2B blog.

But first, let’s see if it passes the snooze test!