Posts in Writing and Editing
B2B Blog Best Practices: Q&A with Expert Blogger Marko Saric

We recently had a chat with Marko Saric, online marketing expert and B2B blogging expert, and couldn't wait to share it with you all. We wanted to pick his brain on some of the B2B blog best practices (plus tools and apps) that companies should be using in their digital content marketing content. Here’s his advice.

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Making Time for Creative Writing When You Write for a Living

Sometimes I convince myself that I can't fit in writing time. And yet it’s my writing that I’m eternally trying to fit in. I don’t try to squeeze in a television marathon — there is always time for that. But my writing, the core of my identity, and the very essence of who I am, that’s the thing I sometimes don’t find time for.

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Does Your B2B Blog Pass The "Snooze Test"?

B2B blog readers are likely to be looking for information. Unfortunately, too many businesses weigh down their blog posts in industry jargon, or worse, use their blog as a place for ramblings or dry company news. The result? Dry, boring blog posts that leave your audience asleep on their laptops.

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