Don’t show up to your brainstorming session empty-handed. Here are three different methods that I use regularly to create content that people love, and I’m so excited to share them with you.

B2B Content Creation, Editorial, Writing and EditingAmanda LaymanNovember 27, 2018Brainstorming, B2B Blogging, B2B Content, B2B Content Plan, B2B Content Strategy, Copywriting, Blog Writing, Content Writing, Freelance Writing

What Do Your B2B Customers Really Want?

To get to the heart of what your B2B customers want, here’s one question you should ask yourself. Ask this before you start creating a content marketing campaign, an editorial calendar, or even something as small as a blog post.

B2B Content Creation, Content MarketingAmanda LaymanNovember 26, 2018Content Marketing Strategy, Content Marketing, Content Writing, B2B Content, B2B Blogging, B2B Content Strategy, B2B Content Plan

B2B Content Plan for Your Website: A Strategy Plan That Works

The truth is, content planning is hard. Even for an experienced writer or copy editor, content planning can feel like brain-battling the Sphynx.

Content Marketing, B2B Content Creation, EditorialAmanda LaymanOctober 29, 2018B2B Content Plan, B2B Content Strategy, B2B Content, Content Management, Content Marketing, Content Marketing Strategy, Blog Strategy, Content Hub

One Copywriting Trick to Dramatically Boost B2B Blog Post Engagement

There's one easy trick you can use right now to make your B2B blog content way more engaging. But before I share it, let's see if you can guess what it is. Read the two versions below. Can you spot the difference?

Writing and Editing, Content Marketing, B2B Content CreationAmanda LaymanMay 31, 2018Blog Writing, Content Writing, Editing, Copyediting

B2B Blog Best Practices: Q&A with Expert Blogger Marko Saric

We recently had a chat with Marko Saric, online marketing expert and B2B blogging expert, and couldn't wait to share it with you all. We wanted to pick his brain on some of the B2B blog best practices (plus tools and apps) that companies should be using in their digital content marketing content. Here’s his advice.

Content Marketing, Writing and Editing, B2B Content CreationAmanda LaymanMay 27, 2018B2B Blogging, Blogging, Content Writing, Content Marketing

The Five Core Rules of Optimizing Images for SEO

In reality, image optimization is just as important as text optimization -- and maybe even more so, in a couple of instances. It goes far beyond the standard stuff like adding alt-text and descriptive filenames. Here’s everything you need to know about SEO for images.

SEO, Content Marketing, B2B Content Creation, EditorialAmanda LaymanMay 21, 2018Image SEO, Image Optimization, Website Optimization

How to Write B2B Blog Posts for SaaS Companies (That Keep Readers Reading)

A well-maintained SaaS blog can help potentially pull in new customers from all around the world at a fraction of the cost of other types of marketing. But all too often, SaaS companies make the same mistakes in their blogs, which result in no traffic or leads.

Content Marketing, SEO, B2B Content CreationAmanda LaymanMay 3, 2018SaaS, Technical Writing, B2B Blogging

Copywriting Lessons from Fiction: Write Leads That Hook Your Readers

If your core message and call to action are deep within a piece, your opening (or lead) needs to “wow” your readers enough to get them there. If it doesn’t, you’ve wasted time and money producing the article.

Writing and Editing, B2B Content CreationKaren CraigoApril 17, 2018Creative Writing, Freelance Writing, Blog Writing, Content Writing, Content Marketing

Why Productive Writers Don't Make To-Do Lists

Writing things down in a to-do list didn’t prove all that motivational for me, as it happens. And although scratching out a small list at the start of each day helps me to plan my time, an ongoing list feels too daunting.

Writing and Editing, B2B Content CreationKaren CraigoApril 17, 2018Time Management, Freelance Productivity, Freelance Advice, Freelance Writing

Freelance Advice: How to Survive (and Crush) a Massive Freelance Writing Project

How do I write authoritatively about something I don’t understand? Worse: how do I edit my writing when I'm not a subject-matter expert? What happens if I fail? If I die of a panic attack here at my desk, how many days until someone finds me?

Writing and Editing, B2B Content CreationRachel Heston-DavisApril 16, 2018Freelance Writing, Freelance Advice, Technical Writing

Does Your B2B Blog Pass The "Snooze Test"?

B2B blog readers are likely to be looking for information. Unfortunately, too many businesses weigh down their blog posts in industry jargon, or worse, use their blog as a place for ramblings or dry company news. The result? Dry, boring blog posts that leave your audience asleep on their laptops.

Writing and Editing, Content Marketing, B2B Content CreationAmanda LaymanApril 13, 2018B2B Blogging, Blog Writing, Content Marketing, Content Writing

Don't Delete Old Content; Here's What to Do Instead

If you've been running a blog or website for a long time, you have a secret weapon. Even if you don't update your content regularly or have the highest-quality blog posts on your site, you still have an advantage over other sites: your site's longevity.

SEO, Writing and Editing, Content Marketing, B2B Content Creation, EditorialAmanda LaymanApril 2, 2018Content Writing, Blog Writing, Content Marketing, Content Management

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