It's a blog about B2B marketing, copywriting, organic search optimization, blogging, and keeping inspired on rainy days.
When I was a teenager, I was obsessed with Harry Potter (and by “was,” I mean that if a Time Turner and invisibility cloak were to come into my possession so that I could spy on my 16 year-old self I would realize I was equally as obsessed then as I am today). My friend, Amy, was the exact same way.
Read MoreDon’t show up to your brainstorming session empty-handed. Here are three different methods that I use regularly to create content that people love, and I’m so excited to share them with you.
Read MoreTo get to the heart of what your B2B customers want, here’s one question you should ask yourself. Ask this before you start creating a content marketing campaign, an editorial calendar, or even something as small as a blog post.
Read MoreThe truth is, content planning is hard. Even for an experienced writer or copy editor, content planning can feel like brain-battling the Sphynx.
Read MoreThere's one easy trick you can use right now to make your B2B blog content way more engaging. But before I share it, let's see if you can guess what it is. Read the two versions below. Can you spot the difference?
Read MoreWe recently had a chat with Marko Saric, online marketing expert and B2B blogging expert, and couldn't wait to share it with you all. We wanted to pick his brain on some of the B2B blog best practices (plus tools and apps) that companies should be using in their digital content marketing content. Here’s his advice.
Read MoreIn reality, image optimization is just as important as text optimization -- and maybe even more so, in a couple of instances. It goes far beyond the standard stuff like adding alt-text and descriptive filenames. Here’s everything you need to know about SEO for images.
Read MoreA well-maintained SaaS blog can help potentially pull in new customers from all around the world at a fraction of the cost of other types of marketing. But all too often, SaaS companies make the same mistakes in their blogs, which result in no traffic or leads.
Read MoreIf your core message and call to action are deep within a piece, your opening (or lead) needs to “wow” your readers enough to get them there. If it doesn’t, you’ve wasted time and money producing the article.
Read MoreWriting things down in a to-do list didn’t prove all that motivational for me, as it happens. And although scratching out a small list at the start of each day helps me to plan my time, an ongoing list feels too daunting.
Read MoreHow do I write authoritatively about something I don’t understand? Worse: how do I edit my writing when I'm not a subject-matter expert? What happens if I fail? If I die of a panic attack here at my desk, how many days until someone finds me?
Read MoreB2B blog readers are likely to be looking for information. Unfortunately, too many businesses weigh down their blog posts in industry jargon, or worse, use their blog as a place for ramblings or dry company news. The result? Dry, boring blog posts that leave your audience asleep on their laptops.
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