B2B Content Creation
Get the latest on how content managers are creating effective B2B marketing content — written, visual, and beyond. For solopreneurs, writers, editors, content managers, and B2B creatives who want to rock their content.
When I was a teenager, I was obsessed with Harry Potter (and by “was,” I mean that if a Time Turner and invisibility cloak were to come into my possession so that I could spy on my 16 year-old self I would realize I was equally as obsessed then as I am today). My friend, Amy, was the exact same way.
Don’t show up to your brainstorming session empty-handed. Here are three different methods that I use regularly to create content that people love, and I’m so excited to share them with you.
To get to the heart of what your B2B customers want, here’s one question you should ask yourself. Ask this before you start creating a content marketing campaign, an editorial calendar, or even something as small as a blog post.
The truth is, content planning is hard. Even for an experienced writer or copy editor, content planning can feel like brain-battling the Sphynx.
There's one easy trick you can use right now to make your B2B blog content way more engaging. But before I share it, let's see if you can guess what it is. Read the two versions below. Can you spot the difference?
We recently had a chat with Marko Saric, online marketing expert and B2B blogging expert, and couldn't wait to share it with you all. We wanted to pick his brain on some of the B2B blog best practices (plus tools and apps) that companies should be using in their digital content marketing content. Here’s his advice.
In reality, image optimization is just as important as text optimization -- and maybe even more so, in a couple of instances. It goes far beyond the standard stuff like adding alt-text and descriptive filenames. Here’s everything you need to know about SEO for images.
A well-maintained SaaS blog can help potentially pull in new customers from all around the world at a fraction of the cost of other types of marketing. But all too often, SaaS companies make the same mistakes in their blogs, which result in no traffic or leads.
If your core message and call to action are deep within a piece, your opening (or lead) needs to “wow” your readers enough to get them there. If it doesn’t, you’ve wasted time and money producing the article.
Writing things down in a to-do list didn’t prove all that motivational for me, as it happens. And although scratching out a small list at the start of each day helps me to plan my time, an ongoing list feels too daunting.
How do I write authoritatively about something I don’t understand? Worse: how do I edit my writing when I'm not a subject-matter expert? What happens if I fail? If I die of a panic attack here at my desk, how many days until someone finds me?
B2B blog readers are likely to be looking for information. Unfortunately, too many businesses weigh down their blog posts in industry jargon, or worse, use their blog as a place for ramblings or dry company news. The result? Dry, boring blog posts that leave your audience asleep on their laptops.
If you've been running a blog or website for a long time, you have a secret weapon. Even if you don't update your content regularly or have the highest-quality blog posts on your site, you still have an advantage over other sites: your site's longevity.