Tigris Content Marketing
We help B2B Companies Get More Leads With Content Marketing.
Get B2B Content that validates your Business and Empowers your Sales funnel.
You may already have a website, a blog, and social media accounts. But if they're not working for you to bring in qualified leads, they can feel like a waste of time and effort.
And with so many platforms and techniques and promises and digital marketing services out there, how can you know what will work for you?
What We Do
Tigris Content Marketing is different from traditional B2B marketing and advertising agencies because we use one evergreen, effective process on all clients to get them results quickly and affordably.
We work specifically with B2B technology and martech companies, so we understand their sales and marketing challenges.
Tigris: Highlights of Our Work
Here are some content marketing project highlights from the Tigris team. Find B2B case studies, whitepapers, and blog posts; checklists, lead magnets, and marketing personas.
We've written copy for just about every format and purpose you can imagine, so we've chosen just a few of our favorites to showcase here.
Interactive PDF Sample
This interactive PDF is a checklkist designeed for small business owners inteerested in taking out an SBA loan. We used this as a lead magnet for the client, both as a downloadable resource on their website and within paid ad campaigns.
What's content marketing?
Content marketing is creating and sharing multimedia content that isn't overly promotional, but generates interest in a company's product or solution. Content marketing fits into the bigger picture of your sales funnel, though it can also serve as a lead generation tactic on its own.
Here's how we define content marketing at Tigris:
Content marketing is garnering more, and better, leads by delivering your prospects content that educates, inspires, or entertains them -- at exactly the right time in the buyer's journey.
Does Tigris serve B2B, B2C, or both?
We're a B2B content marketing agency that primarily serves tech companies, martech companies, SaaS, and internet-based businesses.
What should I expect when I hire Tigris?
Lame jokes, mostly. Kidding! We use the same five-step process each month during each client engagement. We call it the "Lead Generation Content Marketing Cycle."
Here's a quick breakdown of how it works:
Setup: Implement the tools and foundation you need to drive business to your website.
Website Audit: Improve search ranking and the time users spend on your site immediately through SEO fixes.
Research: Determine your ideal customers’ deepest passions and questions and develop your messaging.
Production: Get leads through the creation and promotion of content that inspires, educates, and entertains your customers.
Evaluation: Get even more leads next month by evaluating key data from this month, and applying that to new content production.
This all happens over the course of a month, and then we repeat!
Why are your content marketing packages six months long?
We've found that it typically takes three months to get great results with content marketing, and six months to get really stellar results. We don't want you to sign up for something indefinite -- that feels awkward and like a massive commitment (we just met, after all!)
But at the same time, we've seen companies time and again that "try" their own content marketing for a month or so, only to be disappointed that it seems like it's not working. No matter who you work with, you'll find that the best results come with a little time and hard work.
Are you an agency?
For the sake of simplicity, we call ourselves an agency. However, we're different from major digital agencies because a.) we're small, and b.) we aren't a "full service" marketing company.
However, we do offer add-on services to our main packages -- we have strong ties with digital marketing experts, from marketing video producers and social ad wizards to cutting-edge graphic designers.
Do I need to care about SEO?
It depends on what you mean by SEO. While search-engine optimization used to mean a bunch of technical hacks and keyword techniques, it's evolved. Now, good SEO requires a blend of knowledge in technical things and human behavior.
Good SEO requires good content. You simply can't get away with polluting the internet with bad writing, poor design, and worn-out images anymore -- and expect to get to the top of search results pages, anyway.
So yes, search engine optimization is still a great way to get your message in front of the right people, but the path to achieving this requires you to dedicate yourself to giving your future customers real value. That value begins and ends with the content you're creating and promoting.
How many blog posts can I get for $X?
We don't work on a per-article basis. Tigris is in the business of connecting deeply with your exact target audience through smartly crafted content. You may be surprised how the "need" for quantity drops off as soon as you start creating and promoting high-quality content on your site.
Tigris was founded in 2016 by Amanda Layman, and is based out of Springfield, Missouri.
Content Marketing Manager
Writer and Designer