We help you get better leads with web content.
 
 

Tigris Content Marketing

We help B2B Companies Get More Leads With Content Marketing.

 
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Get B2B Content that validates your Business and Empowers your Sales funnel.

You may already have a website, a blog, and social media accounts. But if they're not working for you to bring in qualified leads, they can feel like a waste of time and effort.

And with so many platforms and techniques and promises and digital marketing services out there, how can you know what will work for you?

 
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What We Do

Tigris Content Marketing is different from traditional B2B marketing and advertising agencies because we use one evergreen, effective process on all clients to get them results quickly and affordably.

We work specifically with B2B technology and martech companies, so we understand their sales and marketing challenges.

 

Tigris: Highlights of Our Work

Here are some content marketing project highlights from the Tigris team. Find B2B case studies, whitepapers, and blog posts; checklists, lead magnets, marketing personas, and more.

B2B Lead Magnet Sample

This B2B lead magnet garnereed 50 leads a week for the client over the course of one month, and served as a valuable resource for prospects.

Fact Sheet Lead Magnet

This custom-designed fact sheet was used as a lead magnet for an informational website, SBA7a.loans.

Top-Ranking Blog Post Sample

This blog post was the top-performing page on the whole website within a few days of publication.

Marketing Persona Sample

We created this marketing persona to help a client identify their target audience and align content production across dispersed teams.

B2B Lead Magnet Sample

Here's a B2B lead magnet for SBA7a.loans that was created to help small businesses determine which of the SBA loan programs might be the best fit for them.

Viral Blog Post Sample

This blog received nearly 100x more likes and shares than any post before the client engaged Tigris.

B2B Blog Post Sample

This B2B blog post offers marketing tips to solopreneurs and salespeople.

B2B Case Study Sample

This B2B case study uses a succinct, story-based approach to communicate how the client solved their customer's key business issues. 

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Interactive PDF Sample

This interactive PDF is a checklkist designeed for small business owners inteerested in taking out an SBA loan. We used this as a lead magnet for the client, both as a downloadable resource on their website and within paid ad campaigns.

Mini Case Study Sample

We created the content for this miniature case study series. The idea was to depict, in as few words as possible, how a consulting firm helped a client with a Big Data transformation.

Profile Article Sample

Here's a search-optimized profile piece featuring an original interview with author Jeff O'Connell.

B2B Whitepaper Sample

This was a B2B whitepaper written for trade show marketers, as part of a promotional product manufacturer's content marketing strategy.

Listicle Sample

Here's a custom listicle on digital marketing written for a leading media site, Mediabistro.com.

Article Writing for Print Sample

Here's a print piece commissioned by TD Magazine. This piece is both an example of Tigris's B2B copywriting and case study writing.

Infographic Sample

Here's an original infographic we wrote and designed for a client. This piece was turned around in less than 24 hours.

 

FAQs

What's content marketing?

Content marketing is creating and sharing multimedia content that isn't overly promotional, but generates interest in a company's product or solution. Content marketing fits into the bigger picture of your sales funnel, though it can also serve as a lead generation tactic on its own.

Content marketing garners more (and better) leads by delivering showstopping written, visual, or auditory content at the exact moment your customer wants it.

Does Tigris serve B2B, B2C, or both?

We're a B2B content marketing agency that primarily serves tech companies, martech companies, SaaS, and internet-based businesses.

What should I expect when I hire Tigris?

Lame jokes, mostly. Kidding! We use the same five-step process each month during each client engagement. We call it the "Lead Generation Content Marketing Cycle."

Here's a quick breakdown of how it works:

Setup: Implement the tools and foundation you need to drive business to your website.

Website Audit: Improve search ranking and the time users spend on your site immediately through SEO fixes.

Research: Determine your ideal customers’ deepest passions and questions and develop your messaging.

Production: Get leads through the creation and promotion of content that inspires, educates, and entertains your customers.

Evaluation: Get even more leads next month by evaluating key data from this month, and applying that to new content production.

Why are your content marketing packages six months long?

We've found that it typically takes three months to get results with content marketing, and six months to get really stellar results. We don't want you to sign up for something indefinite -- that feels awkward and like a massive commitment (we just met, after all!)

But at the same time, we've seen companies time and again that "try" their own content marketing for a month or so, only to be disappointed that it seems like it's not working. No matter who you work with, you'll find that the best results come with a little time and hard work.

Are you an agency?

We're a boutique content marketing agency, offering end-to-end content services. We do these main things for our clients:

  • Improve your ranking in Google and Bing search results
  • Plan and create ideal content for your customers at each stage of their journey
  • Write, edit, and design sales and marketing assets and recurring content like blogs
  • Distribute your content through both organic (email, social media, SEO) and paid (Google ads, billboards, direct mail) methods.
  • Track performance of content across all channels
  • Provide technical improvements to your website for better search ranking and lead capture

Do I need to care about SEO?

It depends on what you mean by SEO. While search-engine optimization used to mean a bunch of technical hacks and keyword techniques, it's evolved. Now, good SEO requires a blend of knowledge in technical things and human behavior.

Good SEO requires good content. You simply can't get away with polluting the internet with bad writing, poor design, and worn-out images anymore -- and expect to get to the top of search results pages, anyway.

So yes, search engine optimization is one of the leading methods for getting your message in front of the right people, but the path to achieving this requires you to dedicate yourself to giving your future customers real value.

That value begins and ends with the content you're creating and promoting.

How many blog posts can I get for $X?

It's a great question, but we don't work on a per-article basis. Tigris is in the business of connecting deeply with your exact target audience through smartly crafted content. One business may need thousands of words per week, while another may only need one high-quality article to see an explosion of new leads.

 
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FRESH

The Tigris Content Marketing Blog

 
 

Writing and Editing

See all in writing and editing

SEO

 

About Tigris

Tigris was founded in 2016 by Amanda Layman, and is based out of Springfield, Missouri.

 
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TEAM

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Amanda Layman

Content Marketing Manager

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Mellie Test

Writer and Designer

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Rabin Mahmud

SEO Specialist

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Kristi Waterworth

Blogger