We help you get more business with content marketing.
 
 
 

Tigris Content Marketing

We help B2B Software Companies drive website sales with search marketing.

 
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Client Testimonials

 
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“Amanda Layman for president!”

Hiring Tigris was one of the best decisions I have made to help my business. They moved us up the Google charts faster than the Beatles. Although they have many customers, they always made me feel like I was their only customer. I recommend Tigris wholeheartedly.

-Tom Coffing, Founder and CEO of CoffingDW

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“We love working with Tigris.”

We love working with Tigris for their quick turnaround and willingness to always take content to the next level through research, custom design, and keyword strategy.

Tigris has shared valuable best practices that have helped us meet our content marketing objectives and alleviated a lot of the pressure from producing content in-house.

-Rob Walz, Content Marketing Manager at PFL

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“Creative, smart, personable.”

Getting the right content, in the right style, at the right time is crucial to the success of our business.

Amanda Layman at Tigris guided us through a content (written & visual) development process which resulted in helping us to achieve results in the global market.

Amanda is creative, smart, personable, and a great business partner. It is my pleasure and privilege to recommend Tigris as an industry-leader.

-Thilagaraj Gopalan, CEO of Cadbridge Corporation

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“Forward-thinking.”

Amanda Layman is one of the smartest, most thoughtful, honest, best-organized, creative, forward-thinking people in the business.

Anyone would be lucky to have Tigris, with Amanda at the helm, managing any aspect of their content creation, management and distribution platform.

-Blake Janover, Founder and CEO of Multifamily.Loans

 
 

Get found online.

Show up on page one of Google search results. Get more (and better) leads. Grow sales or subscriptions. Whatever your marketing goal, we’ll get you there with a custom SEO strategy and showstopping content.

 
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Content Highlights

eBook Template Design

We designed this eBook for a finance professional to communicate his unique value to potential clients.

B2B infographic: Direct Mail Marketing

We created this pizza-themed infographic to demonstrate to readers how direct mail can really boost local business.

B2B Lead Magnet

This B2B lead magnet garnered 50 leads a week for the client over the course of one month, and served as a valuable resource for prospects.

B2B infographic: eddm

Here’s an infographic that shows small business owners how they can use the USPS’s direct mail service to get more customers.

Home Page Revamp for Data Analytics Company

This industry leader needed new messaging that communicated technical expertise. We reworked their copy site-wide to meet this need.

SEO-Optimization for Small IT Company

We reworked this local IT consulting company’s website to reflect their people-first approach, while also optimizing for SEO and lead generation.

Top-Ranking Blog Post Sample

This blog post was the top-performing page on the whole website within a few days of publication.

Fact Sheet Lead Magnet

This custom-designed fact sheet was used as a lead magnet for an informational website, SBA7a.loans.

B2B infographic: Buyer’s Journey

This infographic was created to promote the client’s software (SaaS) product, Tactile Marketing Automation.

Marketing Persona Sample

We created this marketing persona to help a client identify their target audience and align content production across dispersed teams.

B2B Lead Magnet Sample

Here's a B2B lead magnet for SBA7a.loans that was created to help small businesses determine which of the SBA loan programs might be the best fit for them.

Viral Blog Post Sample

This blog received nearly 100x more likes and shares than any post before the client engaged Tigris.

B2B Blog Post Sample

This B2B blog post offers marketing tips to solopreneurs and salespeople.

 

Need help getting started with your content marketing campaign?

 

FAQs

About Content Marketing

What’s content marketing, in simple terms?
How long does content marketing take to work?
Why do I need content marketing?
How is B2B content marketing different from B2C content marketing?
What is a content marketing campaign?
How do I create a content calendar?
What are the different types of content in content marketing?

About Tigris

What kinds of clients does Tigris serve?
Do you do SEO?
How does pricing work?
Who’s on your team?
What services does Tigris offer?
What types of content does Tigris create?

What is content marketing, in simple terms?

Content marketing is a marketing technique that focuses on creating and sharing multimedia content that isn't overly promotional, but generates and retains customers’ interest in that company's product or solution.

In digital marketing, content plays a role in each step of your sales funnel.

How long does content marketing take to work?

Content marketing is typically a long-term strategy. While you can get faster results with content marketing when you combine it with paid advertising, an organic approach will result in steady growth over time. Think stock market, not Vegas.

Why do I need content marketing?

Your customers are online, and the internet has become a hub for everyone in the world to create and share content. When you create and promote your own content online through a strong content marketing strategy, you will:

  • Become more visible to potential and current customers
  • Control the conversation and messaging surrounding your brand
  • Generate leads, nurture prospects, and increase conversions — around the clock and automatically

The content you own (blog posts, resources, original research, and anything self-published) is especially important to your brand. Algorithms on third-party sites change constantly, and media companies can choose to change or remove that PR article or advertorial you paid to place.

But when you create and manage your own content hub, your business becomes the ultimate authority in your industry. Customers trust you more, word spreads, and your bottom line grows.

How is B2B content marketing different from B2C content marketing?

Business-to-business (B2B) and business-to-consumer (B2C) companies both sell to people, but there are some differences in how these customers make purchasing decisions.

The B2B buying cycle, on average, tends to be longer. B2B buyers often want more educational and how-to content than B2C buyers. B2B purchases are often more expensive and less emotion-based than purchases from B2C companies. Read more about B2B content marketing here.

What is a content marketing campaign?

A content marketing campaign aims to grow business by providing a steady flow of helpful, interesting, and personalized content to a specific target audience across multiple channels. Here are some common goals of content marketing campaigns:

  • Build brand awareness or trust
  • Grow your following on Facebook, LinkedIn, or YouTube
  • Capture lead data in exchange for a free, but valuable, resource
  • Increase conversions on a website or landing page

Here are some common content marketing campaign KPIs:

  • Unique page visits or visitors
  • Time on page and bounce rate
  • Engagement metrics like follows, likes, shares, or comments
  • Number of downloads
  • Number of inbound links
  • Cost per click (CPC) or cost per lead (CPL)
  • Page rank in search results (SERPs)

How do I create a content calendar?

A content calendar, or editorial calendar, should exist in one central location and be updated in real-time so your content team can collaborate seamlessly. Many businesses use cloud-based software like Google Sheets, Airtable, or another project management tool to create and manage their content calendars.

Here are the essential categories of a strong content calendar:

  • Name or headline of a piece
  • Type of content
  • Draft and final deadlines
  • Name of content creator
  • Status (Planning, working, complete, published, etc.)

What are the different types of content in content marketing?

Anything you can read, watch, listen to, or interact with fits into content marketing. This includes digital content like blogs, social media posts, and emails, but also includes non-digital content like printed books and resources.

Marketers often categorize content by its place in the marketing funnel. They may also categorize content by vehicle — text, audio, video, or even augmented or virtual reality.


What Kinds of Clients Does Tigris Serve?

We're a content marketing agency for companies who sell tech solutions — be it software or SaaS, IT consulting, IT services, or apps.

Most of our work is in business-to-business (B2B) content strategy and creation, though some falls into the business-to-consumer (B2C) category.

Do You Do SEO?

While search-engine optimization used to mean a bunch of technical hacks and keyword techniques, it's evolved. Now, SEO requires knowledge in both technical best practices and human behavior.

Good SEO requires good content. You simply can't get away with churning out mediocre content with worn-out images and expect to get to the top of search results pages.

We provide on-page search engine optimization as part of our content development process, and we also provide recommendations for technical changes to improve your position in SERPs.

How does pricing work?

We offer a six-month program for a flat monthly fee. This package is based on results rather than a specific quantity or type of content — giving us all flexibility in terms of what we create together. We also provide graphic design and illustration.

If you’re not sure what kinds of content you need, that’s why we’re here. Tigris focuses on connecting deeply with your target audience through measurable content strategies and smartly-crafted content.

Who’s on your team?

Our team is a mix of employees and contractors who specialize in B2B blog content and copywriting. Visit our team page here, and learn about our hiring philosophy here.

What types of content does Tigris create?

We specialize in B2B written and visual content for the web. This includes, but isn't limited to:

  • SEO content including web copy, landing pages, and blogs
  • “Lead magnet” content and in-depth resources, like eBooks, guides, checklists, whitepapers, and case studies
  • Visual content like infographics, blog images, and custom graphic design

Ready to grow business with content marketing?

 
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Blog

The Tigris Content Marketing Blog

 
 

B2B Content Production

See all in writing and editing

 
 

About Tigris

Tigris was founded in 2016 by Amanda Layman in Springfield, Missouri.

 
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TEAM

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Amanda Layman

Founder

Allie Wolff

Project Manager

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Laura Mueller

B2B Content Writer

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Lloyd Querijero

Graphic Designer